Abstract
This project examines the Impact of billboard advertising in promoting the sales of 7UP products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that 7UP adverts on television have greatly impacted in promoting sales of 7UP products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in 7UP advert messages. In conclusion, television advertising has indeed connected 7UP to Nigerians especially Enugu residents, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company‟s product. Based on these findings, the study recommended that 7UP-NG advertising unit should always conduct a research to help them reduce risk to a manageable proportion. To this end, the researcher recommended 7UP-NG should in testify efforts in nourishing good customer’s relationship and carry out research from time to time to find out new desires of their customers and ways to meet up in order to reduce risk to a manageable proportion. The research suggested that further studies should be carried out on the impact of 7UP adverts in Newspapers, Magazines, and on Radio and Internet.
Abstract
Information technology has expanded rapidly over the years as a result of fast growth of science and technology. Developing succ...
ABSTRACT
The major objective of (EFCC) Economic Financial Crime Commission is the issue of upsurge of corruption in...
EXCERPT FROM THE STUDY
In Nigeria, cooperatives were introduced by the colonial during the First World War. These cooper...
BACKGROUND OF THE STUDY
It is generally regarded as a social pathology and a threat to nation security...
BACKGROUND OF THE STUDY
Entrepreneurship is currently recognized as a crucial component of a cou...
ABSTRACT
This study was carried out to examine the problems and prospects of teaching technical ed...
Background Of The Study
In every society, there must exist some problems. These problems could be in th...
Background To The Study
In the present age of science and technology, secondary school is viewed as a c...
BACKGROUND OF THE STUDY
Employee disengagement is one very serious unnerving issue that results in anxi...
ABSTRACT
Characterization and concentration of Kurungu Iron ore has been undertaken. Bulk samples were collected from the deposit site lo...